In the spirit of celebrating comedy in all its forms, the newly relaunched Savanna Comics’ Choice Comedy Awards is flipping the script and created an award category that looks to recognise, celebrate, and congratulate the comedic geniuses behind some of South Africa’s most hilarious ads.

The award category is called ‘Funny is Funny’ and will see the local comedy industry rating SA’s funniest ads created between 2019 and 2022, from a scale of “absolutely hilarious” to “just damn brilliant”.

This award category was created by local comedians (big shout-out to Angel Campy) who wanted to turn the tables on comedy, and finally get the chance to say what they find funny. Comedians often get asked what’s funny, so let’s let them decide.

But hurry, there isn’t much time! Entries close on 8 January 2023 and the Awards are urging all individuals, brands, and agencies to submit their funny ads in time. It’s very simple and easy: visit www.comicschoice.com and click “Enter”.

The entry fee for the award category is R1,500 per entry. All proceeds from this entry fee go towards an incubator workshop for emerging talent. Like so many other entertainers, comedians took a massive knock during Covid. This award was especially created in an effort to give back and help build the industry’s talent after a few very difficult years.

The funniest ad will be shortlisted by the comedy industry before going out for public voting.

The 10^th Savanna Comics’ Choice Comedy Awards is proudly sponsored by Savanna Premium Cider; LIFT, the official airline of the award; and Newsclip.

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Now in its 10th year, The Savanna Comics’ Choice Comedy Awards is the most successful,  longest-running comedy awards platform in Africa.  The gateway to the industry in SA and on the continent, winning a ‘Waldo’ is one of the pinnacles of a comedian’s career. It’s also the one night that the entire comedy industry can all be together, so it’s the party of the year!